“Wheel” is the accessibility leader in Greece, providing wheelchairs, orthopedic products and rehabilitation services with major companies in Greece and multiple other countries.
In this project we were requested to create a totally new marketing material, including photos and promo films.
When we first showed up for the initial meeting with the company, we were told about their new look. It was dark, cool, dynamic.
Their products are tools to help immobile people get to the next level. “We don’t want to feel pity for our customers. We want to give them mobility freedom; to make them look and feel badass” they said. That’s when we got the company’s vision and got excited about it.
The shooting location was inspiring. A moody dark workshop with amazing lighting already in place. We further enhanced the space’s atmosphere by utilizing some top lighting along with a fog machine.
But the one thing that really got our attention was the staff. Everyone was super cool, co-operative and great at acting, helping us capture some amazing shots.
A total of 100+ photos along with 5 promo videos were created. All of the material was edited with consistency in mind, in order to maintain a cohesive look. This ensures that the company displays a recognizable look to its customers.